Nesting Newbies™ New Digital Shelter Magazine and Online Cooking Segments for a Home Tweet Home™NestingNewbies.com is a cross platform experience featuring a quarterly digital shelter magazine, online cooking segments, and informational blogs aimed at showing those who are new to nesting how to cook, entertain, and decorate.
NestingNewbies.com combines a traditional magazine format with the new social media trend of original online videos and blogs to present a cross-platform experience for “nesting newbies,” the site’s target audience of those who are new to nesting and have no clue when it comes to cooking, entertaining, and decorating. Cooking and decorating enthusiasts will also enjoy the original ideas being presented.
Digital Magazine. Nesting Newbies Magazine aims to inspire readers, making them feel comfortable about home-keeping their way. The overall message is that cooking, entertaining, and stylish decorating can be easy, fun, and affordable. Chef Lea McIntosh shares her expertise and original recipes in each issue. Readers are shown how easy it is to recreate table settings staged by experienced designers. In the Design Chronicles, iconic nesters give their sage decorating advice and real-home makeovers are covered. Profiles of favorite foodie peeps and bloggers, plus links to new products and resources round out the content.
Cooking Segments. As a graduate of the California Culinary Academy of San Francisco, a former private chef, and owner of a catering company, Lea McIntosh was surprised at the number of couples and young people who don’t know cooking basics, let alone how to prepare food “from scratch.”
“Many were raised on fast food in always-on-the-go households, so they didn’t learn by cooking together as a family,” says McIntosh. “I was excited to discover how eager the ‘newbies’ were to get in the kitchen and start cooking.” McIntosh asks a newbie couple to give her a culinary challenge; then she invites them on set to work with her preparing her recipe solutions. “It’s unrehearsed and very interactive. I demonstrate basic skills, like cutting an onion or how to hold a knife, and we create the kinds of dishes they’re interested in the most. I never know what questions they’ll ask or what’s going to happen from one moment to the next. I think viewers will appreciate the authenticity.” Each episode also includes a brief segment on setting a table, newbie style, to show viewers creative ways that they can make meal times special.
Blogs. Recipes from the show, tabletop details and behind-the-scenes activities are posted in the blogs. Recipes can be downloaded in a PDF format and printed. Viewers can interact by making comments, sharing their ideas, and asking questions.
James Burkart, Burkart Video, directs, films and edits the cooking segments. Natalie Wi, Allure West Studios, is the set photographer and the magazine’s Photography Editor. The site is currently sponsored by Calphalon, Dacor, Christopher Peacock Cabinetry, and Bloomingdale’s Stanford.